The original ELORA website relied on a dark, cluttered layout that felt generic and underdeveloped. Stock imagery, inconsistent typography, and a lack of hierarchy weakened the presentation of the studio’s work. For a design practice built on simplicity, timelessness, and precision, this digital presence created a disconnect, underselling the quality and ethos of the brand.
The redesign introduced a clean, editorial-inspired aesthetic that places clarity and restraint at the centre. Generous white space, refined typography, and carefully curated imagery replace the heavy, template-driven structure of the old site. The result is a calm and intentional environment that allows projects and philosophy to speak without distraction. Case study pages adopt a minimalist format with horizontal scrolling, encouraging a slower, more deliberate engagement with each project. This gallery-like rhythm mirrors the way ELORA approaches design itself — with care, narrative, and balance. Each image is given room to breathe, transforming the experience from a rushed scroll into a considered journey.
This overhaul is not just about aesthetics — it directly impacts how the studio is perceived digitally. Research shows that 75% of users judge a company’s credibility based on website design, and 88% of online visitors are less likely to return after a poor experience. For a design studio, credibility and trust are critical in attracting and converting potential clients. A refined, modern projects page communicates professionalism, attention to detail, and confidence — qualities that directly align with the expectations of high-value clients.
The redesign introduced a clean, editorial-inspired aesthetic that places clarity and restraint at the centre. Generous white space, refined typography, and carefully curated imagery replace the heavy, template-driven structure of the old site. The result is a calm and intentional environment that allows projects and philosophy to speak without distraction. Case study pages adopt a minimalist format with horizontal scrolling, encouraging a slower, more deliberate engagement with each project. This gallery-like rhythm mirrors the way ELORA approaches design itself — with care, narrative, and balance. Each image is given room to breathe, transforming the experience from a rushed scroll into a considered journey.
This overhaul is not just about aesthetics — it directly impacts how the studio is perceived digitally. Research shows that 75% of users judge a company’s credibility based on website design, and 88% of online visitors are less likely to return after a poor experience. For a design studio, credibility and trust are critical in attracting and converting potential clients. A refined, modern projects page communicates professionalism, attention to detail, and confidence — qualities that directly align with the expectations of high-value clients.
By shifting from a crowded, outdated presentation to a calm, intentional format, the new projects page positions ELORA as a practice that treats its own digital presence with the same care as its built work. This alignment between philosophy and presentation strengthens brand credibility and increases the likelihood of winning new business. In a competitive field where first impressions are often formed online, the updated design ensures ELORA stands out as thoughtful, professional, and design-led from the very first click.
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